Mistake 8 of 29. The Wrong Image
We know that photos attract attention, but a lot of estate agency marketing predictably focuses on property – usually just pictures of houses. But if you want potential sellers to notice you, and engage on a more personal level, then maybe there are slicker ways of using images – ideally those that contain a message in themselves.
The most visual social media platform is Instagram. It's a space where agents must learn to engage with followers without just dumping stock!
Instagram is where users share images as a way of illustrating their day, their journey or their life. It is rapidly becoming a great way for more progressive estate agents to promote themselves, but not in the way you might think.
Forget houses, we’re in a people business after all!
So when you want to communicate some great advice as a way of beginning to earn the trust of local residents, and then hopefully the right to their business, why not use an image on Instagram or indeed any social media platform as "entry content"? This is a “call to click”, based on the subject matter of the article to which it relates.
"Eye catching content stimulates engagement, increases followers and enhances your overall social media presence! So make it fun and informative!"
The image above is a small collection (I have thousand others up my sleeve) of the type of thing I have in mind. Each one would focus on a particular subject and link directly to the full advisory article on your website. It’s a great way to engage with local residents, while communicating your expertise, as you simultaneously improve your SEO. So get snapping, get writing, and enjoy the results.
“Key point: “Embed key messages into great photos to increase engagement”
Interested in securing exclusive marketing content for your agency, written by an expert who knows exactly what you’d like to articulate? Check out EstateAgencyArticles.co.uk.