May 19, 2020

Okay you probably know you should be doing something about your content marketing.

But what do you write; will it be beautifully written; do you have the time and writing skill?

Who will proof read it and how should you distribute it? Since I started using content mark...

January 8, 2020

There is always some excuse for failure in estate agency. It’s too hot, it’s too cold, Brexit, elections, budget, holiday season, and, as I write this, the football World Cup. It has been estimated that 50% of the population take an interest in the World Cup – how many...

June 6, 2018

Whatever you might think about Donald Trump, there’s no denying that he is

a master of persuasion. How else could someone with that hair and those

beliefs have secured enough votes to win the presidency? One of the answers is that he has the ability to persuade people...

April 25, 2018

A newspaper, website, advert etc without pictures would be flat and boring. Indeed, most property portals, agency websites and property newspapers look like they are promoting post-nuclear Britain - pictures of houses and empty streets and not a soul in sight.

I thought...

April 10, 2018

In an ideal world you’d just list your Unique Selling Points in your estate agency marketing and people would instruct you because of the stuff you do. But that doesn’t work, especially as, with respect, your USPs may not be that much more impressive than those of your...

March 1, 2018

You may have written some wonderful content, based on your extensive knowledge and experience - generous in its advice and opinion, but unless you can capture your readers’ attention and prompt them to read on, and ideally take action, then those efforts are wasted. Th...

January 23, 2018

In your quest for increased instruction numbers, have you ever considered the use of fish in your estate agency marketing?

I’m going to use the case of the Vietnamese Catfish to show you why hard copy print marketing is still 100% relevant in the digital age – possibly...

December 29, 2017

People have short attention spans. On the basis that they are reading your piece because of your subject line or header, you don’t need to give them that much more than they expect. 

But you should provide an intelligent and interesting response to the header...

December 7, 2017

In the field, many estate agents overlook the importance of closing. You hopefully wouldn’t  allow this to happen on viewings or during a marketing proposal meeting, and nor should you in your writing. If one of your potential prospects has read your piece to the end,...

November 29, 2017

You’ll know that people who are successful at building relationships tend to spend more time talking about the other person than themselves. Many estate and letting agents get this wrong within their marketing content, without ever realizing it.

Yet one of the key diffe...

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The Introduction

Why Estate Agents MUST read this!

May 19, 2020

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