A Message from your ghost writer.

Dear Estate Agent,

 

Who’s writing your marketing content?

 

Why not let me provide you with a whole year’s supply of relevant, interesting and meaningful editorial pieces for your website, social media, email marketing, newsletters, advertising pages, window display, etc. My job is to make you look good locally with well-written and engaging content with subtle calls to action.

 

Warm regards,

Richard

Richard Rawlings

 
Precisely the right content, tailored to your agency by the UK’s leading agency trainer and content writer, Richard Rawlings.

Beautiful 

Content For

Estate Agents.

Why it works.

The key to effective influence and persuasion in marketing.

Liking/Similarity

Communicate empathy with local homeowners.

The Right Words

Well-articulated content shouts volumes.

Authority

Clearly demonstrate your expertise.

Consistency

Supports your strong local brand.

Reciprocity

Give before you can expect to receive. Ie: Earn the right to their business.

Professional

Written by an expert who knows what you want to say.

A clear, regular and relevant content-based campaign designed around your agency.

 

Hundreds of Happy agents.

"Wow - a 40.5% open rate from the very first article we sent! That’s far better than the 27% we were getting with our previous supplier”

Newmans, Leamington Spa, June 2017

 

What is it?

“Marketing is no longer about the stuff you make, but the stories you tell” Seth Godin

Relevant.

Each article is a vehicle for your pre-agreed key messages in order to help you positively influence your public’s perception of who you are, rather than being “just another agent”, thereby creating significant distinction in your market. My job is to help you become perceived as the authority in your market.

Instant.

An influential series of selling/letting articles of (250-350 words each). Perfect within newspaper ads and your digital marketing strategy. Use them in mailers, newsletters, web content, blog, email marketing, window display and engaging social media content. All articles are personally written by award-winning estate agency trainer/journalist, Richard Rawlings.

Relevant.

Each article is a vehicle for your pre-agreed key messages in order to help you positively influence your public’s perception of who you are, rather than being “just another agent”, thereby creating significant distinction in your market. My job is to help you become perceived as the authority in your market.

Instant.

An influential series of selling/letting articles of (250-350 words each). Perfect within newspaper ads and your digital marketing strategy. Use them in mailers, newsletters, web content, blog, email marketing, window display and engaging social media content. All articles are personally written by award-winning estate agency trainer/journalist, Richard Rawlings.

Current.

Unlike the syndicated news services some agents use, Drip also provides monthly market comments and hot-off-the-press articles reflecting, and putting a positive spin on, the latest property news, eg interest rate change, house prices, election, Brexit, etc. These are for your immediate use in addition to your regular programme.

Simple.

The programme is delivered via  your own, continually refreshed, digital folder. A bespoke suggested distribution schedule is included. Minimal editorial involvement required. Apart from monthly market comments, you’ll have immediate access to all the articles in your current series so you can plan any marketing efforts around your programme.

Relevant.

Each article is a vehicle for your pre-agreed key messages in order to help you positively influence your public’s perception of who you are, rather than being “just another agent”, thereby creating significant distinction in your market. My job is to help you become perceived as the authority in your market.

Instant.

An influential series of selling/letting articles of (250-350 words each). Perfect within newspaper ads and your digital marketing strategy. Use them in mailers, newsletters, web content, blog, email marketing, window display and engaging social media content. All articles are personally written by award-winning estate agency trainer/journalist, Richard Rawlings.

Current.

Unlike the syndicated news services some agents use, it also provides monthly market comments and hot-off-the-press articles reflecting, and putting a positive spin on, the latest property news, eg interest rate change, house prices, election, Brexit, etc. These are for your immediate use in addition to your regular programme.

Simple.

The programme is delivered via  your own, continually refreshed, digital folder. A bespoke suggested distribution schedule is included. Minimal editorial involvement required. Apart from monthly market comments, you’ll have immediate access to all the articles in your current series so you can plan any marketing efforts around your programme.

Credible.

As an international estate agency trainer and marketing consultant with over 35 years’ experience, Richard Rawlings is hugely respected in the industry and comes with a deep understanding of the issues, advice and opinions you wish to communicate, as well as ideas you may not have considered.

Exclusive.

No other agent in your area  will be licenced to use the same material as you during your licence. You may take credit for the works and attribute yourself or a colleague as the “author” within your licenced area. We recommend you include your “author’s” photo as well.

Enquire.

Please enquire about exclusive availability in your area and pricing options. 

 

The Blog.

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